Be ready with the biggest sellers of the holiday season
Four of the top sales days are right around the corner. Here’s our guide to getting ready with the biggest sellers of the holiday season, according to Headset data.
After 420, Green Wednesday (or the day before Thanksgiving) was the biggest day for cannabis sales in 2021, followed closely by Black Friday. 12/23 and 12/31 rounded out the season, coming in at the #5 and #11 top sales days of the entire year. With the stakes this high for producers, what’s the best way to prepare?
Top Sellers Overall
Flower and Vape were the biggest sellers by category on Green Wednesday and Christmas week, with Edibles and Pre-Roll Joints vying for the third place position. Here’s how to stand out on crowded shelves to dominate in the biggest categories on the biggest sales days of the year.
Flower & Pre-rolls
Now’s a great time to lean into the terpene-infused pre-roll and infused flower trend. Use Live Resin terpenes to rejuvenate flower or create a premium pre-roll joint that tastes as good as it smells. (Hint: infuse the flower, not the paper.)
Leverage classic or flavor infused botanical terpene Strains to enhance and differentiate pre-rolls with authentic flavor for as little as .5 cents per unit.
Get in on the Live Resin trend by infusing distillate with our newest Live Resin, Blue Dream. This 100% cannabis terpene strain features bright & fruity top notes of fresh berries and orange rind over a hazy base of pine, fresh ginger, and rose.
Reach a wider audience by serving up some of the current highest-selling vape products with Classic and Infused Botanical Strains like Skywalker OG, Strawberry Cough, Watermelon Zkittles, and Pineapple Express (all top sellers in the California market). Take a tip from the Oregon market and create your own bestsellers with sweet treat-inspired Flavors and Infused Strains like our brand new Blueberry Banana Pancake, Key Lime Pie, and Pineapple Upside Down Cake. Or lean into the season with delectably true-to-flavor Egg Nog, Spiced Apple, and Pumpkin Spice Latte botanical terpene blends (check back for those in late 2023).
With huge category growth around the holidays, Edibles are a good bet to round out your portfolio. Dr. Ethan Russo’s Terpology shines here, with targeted effects like Focus, Energy, and Calm to power through the stress of the season. Blend them with some of our newest Flavors like Strawberry Kiwi or Sour Mango for big flavor and targeted effects.
Topicals show the largest overall category growth during the holiday season. With the highest performance during the week of Christmas, we’re putting our money on stocking stuffers. Go big or go home with topicals infused with our Seasonal Flavors: Egg Nog, Spiced Apple, and Pumpkin Spice Latte (2022 seasonal flavors are out of stock). Or go for full effects against holiday stress with the Dr. Russo’s Terpology blends.
Use this list of holiday hits to empower your growth this holiday season. As always, reach out to our team for more ideas on how you can capitalize on these and other consumer trends. We’re here if you need us!