The most impactful way we've used sensory in real life is Quality Control.
But that’s just the start. Sensory can also teach you about what your customer wants and predict where the market’s headed. Want to learn more? We’ve got you covered. Read on for a quick overview, then head to our Sensory Page for more tips and tools on leveraging sensory to gain a competitive edge.
Sensory analysis breaks down into three key benefits
Identify what your consumer is looking for and lean into what they like.
Flower: Address the variability introduced by genetics.
Ingredients: QA on incoming and outgoing ingredients against a Retain.
Predict the market, based on consumer insights.
How to Start
Train the talent on your team to perform regular sensory analysis. Passionate people bring an incredible range of knowledge and experience—not to mention energy—to a project.
Start with a blank slate.
Stay away from strong food or beverage and keep perfumes to a minimum before going into sensory analysis.
Keep a Retain on-hand.
Always compare your latest batch to a sample kept on file.
Test in format.
Vape? Pre-rolls? Edibles? Make sure your team of testers experiences the product in its intended format.