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June 28, 2019

Terpenes And Your Business: Dispensary

* Recreational and medical cannabis is not legal in all U.S. states. Consult the laws in your state.

Why Terpenes Are Important In Cannabis

Terpenes exist all throughout plant-based nature. Terpenes are lovely little molecules that can be found in fruits, vegetables, trees, herbs, and all other types of plants. Terpenes are basically essential oils — they are what you smell when you open a bottle of lavender oil. Terpenes are also what you smell when you crack open a jar of Blueberry Kush or take a whiff off a Sour Diesel plant.

If you are in the cannabis industry, you should already be well-aware of what terpenes are and how they work in cannabis. If you need a little refresher, make sure to check back to our other blog posts for the most complete resource on terpenes that you can find on the web. Terpene profiles give cannabis strains their unique smell and affect the characteristics of cannabis products whether they contain THC, CBD, or both. But did you know that you can purchase terpene profiles and add them to your existing cannabis-based products?

How To Use Terpenes In Your Dispensary

If you own a medical or recreational dispensary, you should consider adding terpene blends to your arsenal. Adding terpene blends to a variety of products that you produce in-house will set you apart from the competition and add extra appeal to your merchandise. You can purchase Flavor-Infused, Isolate, and Precision True Terpene blends for your lab to create unique products that your customers can’t find anywhere else!

Adding to In-House Products

Obviously, you should only add terpene blends to products that your dispensary is producing in-house. Products purchased from other vendors should always remain untouched unless you have legal approval from that vendor. Below are a few examples of the types of cannabis products you can add True Terpenes to.

Smokable Concentrates

You can add True Terpene blends to wax, budder, crumble, shatter, oil, or live resin after it is extracted by any of the full melt, CO2, or butane extraction methods.


If you produce your own cannabis vape pen cartridges in house, adding terpenes can be a great way to flavor the oil in the tank and create a product that is extremely appealing and enjoyable for your customers.


True Terpenes are safe to eat! Use any one of our numerous Flavor-Infused blends to add a little something extra to those edibles and create a unique product that is extremely appealing to your clients.

Salves and Tinctures

Jazz up those in-house produced salves and tinctures with True Terpenes Flavor-Infused or Precision terpene blends. Our terpene blends add a desirable aroma to salves and improve the flavor and smell of tinctures. A spoonful of terpenes helps the medicine go down!

Diluting Terpenes

Pure terpenes are not safe to eat or apply to skin at full strength. Our terpene blends MUST be diluted before being consumed. Terpenes must be diluted prior to use for flavor and effect (1-5% by total volume). Terpenes are oil soluble and mix well with plant extracts, coconut oil, and more. If you are unsure how much terpenes to add to your product, start with our mixing calculator. You can also see our guide to mixing terpenes with extracts and concentrates.

Educating Your Customers

Terpenes are amazing feats of nature, improve the aroma and effects of cannabis, and can add unique value to your cannabis products. However, this doesn’t do much good if none of your customers know what a terpene is or how it affects the products they’re buying.

Educating your clients on the value of terpenes can be a great way to educate them on the benefits of the products they’re purchasing, as well as act as a great marketing tool for your products. Adding unique terpene profiles to your products is super cool, so don’t forget to tell them that!

Looking Beyond THC

If you run a recreational dispensary, then you know that customers often don’t look past the THC content and whether a strain is a sativa, indica, or hybrid. While knowing this much about the products they’re buying is a great start, it is important to educate your customers on terpenes and how they influence cannabis’ effects.

Educate your customers on the entourage effect, common terpenes, and the effects of those terpenes. Some growers are even pushing to begin classifying cannabis strains by terpene, and not by the indica/sativa system.

Common Terpenes and Their Effects

There are over 200 different terpenes that are found in nature. However, a few are more common and what people are used to experiencing in cannabis. Below we list the six most common types and their properties. See our other blog posts for a more in-depth breakdown of these specific terpenes and their effects and benefits.

  • Myrcene: herbal, citrusy,
  • Caryophyllene: earthy
  • Linalool:  citrusy
  • Pinene: piney
  • Humulene: earthy
  • Limonene: citrusy, mood elevator

If you own a dispensary, then you need True Terpenes. Even if you aren’t producing your own products in-house, our educational materials like the Mini TERP Wall can help boost your sales by better educating your customers about the products they are purchasing. Knowing more about terpene profiles will help your customers make better-informed decisions, which leads to a connection with your products and future repeat sales. Make a smart choice for your dispensary and get your terpenes for sale from True Terpenes today.

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